SP–
—AN

Conversations about
design and technology

Hosted by Google
10/27/2016
About

Thanks to everyone who attended (or livestreamed) SPAN LA on October 27, 2016. This year’s speakers included legendary artist Peter Shire, photographer Shannon Ebner, creative director Dmitri Siegel, NASA Jet Propulsion Laboratory creative strategist Jessie Kawata, designer Geoff McFetridge, KCRW’s Frances Anderton, and many more.

SPAN explores the ways in which design and technology shape our everyday lives. A conference created by designers for designers, this year’s events in Tokyo and Los Angeles focused on the creative communities in each location. Featuring makers and thinkers who educate and inspire us, SPAN is our opportunity to highlight the best in today’s interdisciplinary design practice.

Hudson Loft

1200 S Hope St
4th Floor
Los Angeles, CA 90015

Span LA Highlights

“We are curating the city with our phones.”

“I didn’t want to use the tools of now to make something in the future. I wanted to project a literacy in something I’d never seen.”

BEHIND-THE-SCENES

Jessie Kawata

NASA JPL

Tommy Dobrzynski

Vitsoe

Dennis Hwang

Niantic Labs

“I like the idea that graphic design could be this way of translating between a human and a machine.”

“Being a designer today is no longer only about what we make, it’s about the worlds that we make possible.”

“How do you translate design to radio? We’re talking about people and voices. You look for human stories, you look for drama, for relevance. You try and convey a strong point of view without sounding preachy, and you celebrate the voices behind the creativity that interests so many of us.”

“I’m designing for everyone to put down their screens and talk to people—that’s the goal of the architect.”

“If you’re interested in written language, emoji are probably the most profound innovation since the invention of the alphabet.”

“How do we take our preconceived notions about what art is, what a studio is, who an artist is, and try and mix that with what as a culture we think of as the domain of computing, the domain of technology?”

“The future is always relative. To create something believable on screen, it has to be connected to the people of that time. They’ve got to see it and be able to extrapolate to that future—otherwise you’ve lost them.”

“With Song Exploder I’m trying to force the design process into the process of music-making. Because I think that for a lot of musicians there isn’t really a coherent, articulated sense of why you do everything—the way there might be in design.”

Speakers
Dave Addey
Writer
Frances Anderton
Host / Executive Producer
Rachel Been
Senior Designer
Barbara Bestor
Architect
Jess Brown
Director of User Experience
Anne Burdick
Chair of Media Design Practices
Levi Brooks
CEO / Co-Founder
Eames Demetrios
Director / Filmmaker
Lauren Goode
Senior Technology Editor
April Greiman
Artist
Hrishikesh Hirway
Host / Creator
Dennis Hwang
Art Director
Jessie Kawata
Creative Strategist
Lauren Mackler
Curator / Graphic Designer
Geoff McFetridge
Artist
Jeremy Mickel
Type Designer / Founder
BJ Novak
Co-Founder / Actor
Guvenc Ozel
Architect / Technologist
Casey Reas
Artist / Co-Founder
Peter Shire
Artist
Dmitri Siegel
VP Global Brand
Matthew Sullivan
Designer
Ash Thorp
Designer / Director
Jim Tolpin
Woodworker
Alissa Walker
Urbanism Editor
George Walker
Woodworker
Schedule
Thursday, Oct. 27
10:30a
Doors Open
Thu Oct 27 2016 10:30:00 GMT-0700 (PDT)
LIVESTREAM
11:00a
Welcome
Rob Giampietro
PLENARY
Thu Oct 27 2016 11:00:00 GMT-0700 (PDT)
LIVESTREAM
11:10a
Talk
Barbara Bestor
PLENARY
Thu Oct 27 2016 11:10:00 GMT-0700 (PDT)
LIVESTREAM
11:35a
Talks
Levi Brooks, Eames Demetrios, Alissa Walker, Shannon Ebner, Frances Anderton
Plenary
Workshops
Designing Type
NORTH ROOM
Designing by Hand and Eye
SOUTH ROOM
Thu Oct 27 2016 11:35:00 GMT-0700 (PDT)
LIVESTREAM
12:45p
Lunch
SERVED ON SITE
Thu Oct 27 2016 12:45:00 GMT-0700 (PDT)
LIVESTREAM
1:30p
Talk
Peter Shire
Plenary
Thu Oct 27 2016 13:30:00 GMT-0700 (PDT)
LIVESTREAM
1:55p
Panel
Jess Brown, Dennis Hwang
Moderated by Lauren Goode
Plenary
Thu Oct 27 2016 13:55:00 GMT-0700 (PDT)
LIVESTREAM
2:35p
Talks
Casey Reas, Dmitri Siegel, Hrishikesh Hirway
Plenary
Thu Oct 27 2016 14:35:00 GMT-0700 (PDT)
LIVESTREAM
3:50p
Talks
Lauren Mackler, April Greiman, Matthew Sullivan, Guvenc Ozel, Anne Burdick
Plenary
Workshop
Design Writing
SOUTH ROOM
Thu Oct 27 2016 15:50:00 GMT-0700 (PDT)
LIVESTREAM
5:20p
Talk
BJ Novak in conversation with Frances Anderton
Plenary
Thu Oct 27 2016 17:20:00 GMT-0700 (PDT)
LIVESTREAM
5:40p
Panel
Dave Addey, Jessie Kawata, Geoff McFetridge, Ash Thorp
Moderated by Rachel Been
Plenary
Thu Oct 27 2016 17:40:00 GMT-0700 (PDT)
LIVESTREAM
6:20p
Thanks
Plenary
Thu Oct 27 2016 18:20:00 GMT-0700 (PDT)
LIVESTREAM
6:35p
After Party
Hrishikesh Hirway
Thu Oct 27 2016 18:35:00 GMT-0700 (PDT)
LIVESTREAM
All Day
Shops
Arcana, Vitsoe, Folder Studio
MARKETPLACE
FAQ
Registration
Who can attend SPAN?

SPAN is targeted to leaders in the design community. Due to limited capacity, the event is invite-only and tailored to region. To stay updated on future events, follow us on Twitter, Google+, Facebook, or sign up for the Google Design Newsletter.

How can I register for the event?

If you received an invitation email, follow the link to access the registration form and confirm your attendance. Please be sure to register using the same email address from which you received the original invitation.

When does registration close?

Registration for SPAN Los Angeles will close on October 13, 2016.

Can I edit my registration after I’ve submitted it?

No. Unfortunately, you won’t be able to edit your registration form after you’ve submitted it, but you can email any changes directly to designconference@google.com.

I already registered but am unable to attend. Can I cancel my registration?

If you can’t attend the conference, you are able to cancel your registration using the form. To do so, go to the confirmation email you received and click the link to get back to the registration form.

I received an invitation and I’d like to nominate someone to attend with me or on my behalf.

You can nominate attendees via the “recommend a friend” link in your invitation email. Please note that because space is limited, a recommendation doesn’t guarantee admission.

After Party
Who can attend the after party?

If you received an invitation to SPAN, you’re warmly invited to attend the after party.

Where will the after party be held?

The after party will be hosted at a venue separate from the event space, and will take place later in the evening.

Parking and Transportation
How do I get to the venue?

Hudson Loft is located at 1200 S. Hope St. near Pico Station on the Metro Blue or Expo Line, and near the Grand/Pico stop on the Metro bus.

Where can I park near the Los Angeles Venue?

Event street parking is limited. The closest paid parking lot is located at 1133 S Hope St, between W11th and W12th St.

How do I get to the after party?

Transportation from the event space to the after party will be provided.

Past Events
Want to know more about our past events?

In 2015, SPAN took place in New York and London, expanding our annual design conference to two cities. Follow the conversation around both events at #SPAN15.

FORM, our first-ever design conference on design & technology, took place in San Francisco in 2014. Learn more about FORM.

Legal Disclaimers
Registration terms and conditions

Photographs and/or videos taken at SPAN by Google, or others on behalf of Google, may include your image or likeness. You agree that Google may use such photographs and/or video for any purpose without compensation to you.

Anti-harassment policy

Google is dedicated to providing a harassment-free event experience for everyone, regardless of gender, sexual orientation, disability, gender identity, age, race, national identity, or religion. We do not tolerate harassment of event participants in any form. All attendees must abide by our anti-harassment policy.

Conduct policy

Google reserves the right to refuse admittance to, or remove any person from SPAN (including future SPAN events) at any time in its sole discretion. This includes but is not limited to attendees behaving in a disorderly manner, or failing to comply with the terms and conditions herein.